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Find the White Space

The following is an excerpt from ASI Advantages Magazine April 2015 Edition. Here is a link to the original article.

Aha Moments

Triad Advertising Companies was looking to enhance its client experience when it took the unusual step of creating its own promotional products company, Red Ball Promotions (asi/346567), according to Joe Emerson, co-founder and partner. Red Ball is one of only a few companies affiliated with a full-service advertising agency, according to the company website (

Emerson and his two partners set up Red Ball to better serve its clients with products that more accurately reflected brand strategy, combined with marketing and sales goals. It also offered Triad another foot in the door with potential clients.

“We saw a white space that our clients could benefit from,” says Emerson. Having an art department in-house meant that Triad and Red Ball could combine both creative and artistic employees to brainstorm on ideas, he says.

Another plus? Typically in the promotional products industry, orders need to be paid in advance. However, since Red Ball is backed by a successful advertising agency, its clients don’t need to prepay. “That gave us a big advantage,” he says.

Despite Red Ball’s place in the Triad group of companies, the parent treats Red Ball as a completely separate entity. “We call Red Ball a vendor of ours,” Emerson says. We tell them Triad is their number-one client and vice versa. This keeps the emotion out of it and allows for a less personal, more professional relationship.”

Promotional products have been an easy sell to the existing client base. “Our clients realize it’s a seamless process from start to finish,” he says.

Triad welcomes creative input from its employees. The company conducts regular production meetings for brainstorming open to anyone from both entities who wants to attend. “We’re big fans of pizza,” Emerson says. “If someone has an idea, an interest or technology they’re interested in, they can set up a ‘lunch and learn’ to generate conversation.”

3 Hot Promotional Items

We were inspired by hot new promotional products at the 2015 PPAI Expo in Las Vegas. There was lots to love, so we’ll start with three beverage-related items that will make your brand a hands-on favorite.

Bottle It can topper

Bottle It!

Turn any can into a “bottle” in a SNAP with Bottle It. This easily imprintable bottle top snaps onto most beverage cans creating an easy to use, virtually spill-proof capped bottle. Screw on cap keeps the bubbles inside and insects out. Perfect for all events — sporting, school, camps and so much more. The Bottle It is available in a wide array of colors and can be branded with a colorful imprint.

Govino shatterproof "glasses"

Shatterproof “Glasses”

We LOVE this awesome reusable, recyclable “glass.” The Govino® made from food-safe, BPA-free polymer and you can take it anywhere. Poolside, picnic, party, grand opening – anywhere you want something that looks high end but won’t shatter when dropped. The stemless glass has an ergonomic thumb-notch making it easy and comfortable to grip. Choose from many styles and sizes including wine, beer, champagne, and 4 packs, all imprintable with your brand logo. The choice is clear!

Bottle Band stretchy bottle handle

Bottle Band

With the Bottle Band, almost any water bottle or tumbler is always at your fingertips. This incredibly stretchy, versatile band fits around virtually any size bottle making it easy to keep your beverage of choice with you. Especially handy for running, hiking, fitness, camps, athletic events, or anywhere you want to stay hydrated. We love this as a giveaway for memory walks, fundraiser runs and corporate retreats. Available in 6 different colors and imprintable to keep your brand front and center. Reusable over and over and over again, you can hydrate anywhere with a beverage at hand!

Intrigued? Get in touch and we’ll put together a personal quote with the best pricing!